The Magic of Symbolism in Marketing Holidays

The Magic of Symbolism in Marketing Holidays
© 2010 C.E. by L. Hernandez

Today I did a coworker the favor of explaining something he will soon forget, if he hasn’t already. I began by pointing out the obvious: corporations manipulate the herd to spend money using any and all tactics they can. From nostalgia to pulling heart-strings, they stop at nothing for that extra buck. They’ll even tap into your unconscious or subconscious mind if you aren’t aware.

My coworker looked a bit confused, but I was doing this more for me than him, so I continued.

I explained that there is a type of practice in the occult called Sigil Magic. I briefly explained that symbology can dramatically affect the subconscious and that this gives sigils a very material, concrete power over people. They won’t know why, but various shapes, curves, angles, colors, et cetera, will cause emotional response that can lead to concrete action in the way the magician prefers.

I went on to explain very simply (and slowly) that runes came from the Norse–you know, those folks who lived in all that snow and were Vikings and stuff? He seemed to follow. “Snow,” I said, “Pay attention.”

I explained how each rune has its own meaning and was both a letter and a symbol representing something.

I drew the Algiz rune and explained that it stood for protection and continuance of success. I then drew the Fehu rune and explained that it meant wealth, gain, prosperity, etc. I showed him how runes can be combined to create a sort of sigil that is supposed to contain the power of both runes. I combined the Algiz and Fehu runes and showed him that it looked like the branch of a tree–Yggdrasil; the Tree of Life, around which exists nine worlds. He remarked, “Kinda looks like a Christmas tree branch.” Umm, yeah…

I then showed him how this sigil could be strengthened by continuing the combined rune in a circle, with all bottom-points touching (sort of reminded me of the Black Sun, in a way). His eyes grew wide in surprise. It was a symbol he was surrounded by every December. A symbol ad-marketing folks know well. It was all around us on signs, boxes–anything being sold in the holiday fashion.

It was a very specific snowflake:

Now, companies could design snowflakes in literally millions of other ways, yet most choose this exact rendition, as I witnessed on products from so many different companies today.

With that my lesson was over and my student/coworker befuddled. I went on with my day as if the conversation never occurred.